Blackboard

Videos to introduce the Blackboard Store

When education-technology leader Blackboard launched the Blackboard Store, it needed to educate faculty, students, and administrators on the capabilities of its new, next-generation platform. Working with the VP of marketing, I produced and directed three videos featuring the company’s vice presidents of product, and business development, as well as its CEO. I planned the shoots, helped each exec develop their narrative and talking points, led the interviews, and oversaw all post production work.